The Ultimate Guide to Skin Care Tips for Every Skin Type

Unpacking this comprehensive guide to navigating skincare and forging a routine with the best tips for 2025

Praneet Sahni Kalani

22 Jan ‘25

skin care Oily skin Dry Skin Combination Skin

Keep reading to know...

As you prep your skin to take the new year by storm, I’m here to guide you through what skincare really means in 2025. Not a lot has changed and the crux of the ritual is the same—cleanse, hydrate and protect. However, let’s embrace the changes you can adapt to when it comes to loving your skin in a new found way.

Even though we divide skincare into five organised categories of normal, dry, combination, oily and sensitive, everyone’s skin is unique. So why shouldn’t your skincare routine be? Battling breakouts, combating dryness, or simply maintaining a youthful glow? By following the right routine for your skin, you’ll unlock skincare tips that’ll leave you perfectly comfortable in your skin.

Skincare in 2025

From the right light therapy to collagen masks, your skin needs to shape shift in accordance with lifestyle changes. Case in point: I spend more than 12 hours a day staring at the screen, taking in a lot of blue light. This makes my complexion dull over time, giving me dark circles and losing that luminous appearance I had three years back. Overall, it escalates my signs of ageing. I’m sure this is the story of almost every working girl in 2025. How can we protect our skin from this damage? Some simple ways are using sunscreen, incorporating more antioxidants in our diets and products and using water-based moisturisers to keep the skin hydrated. Add to the list other precautions like using a blue light shield and screen protectors. Overnight collagen masks are great too as they rehydrate your skin while you sleep.

Let’s uncover how these skincare tips apply to each skin type.

Skincare Tips For Normal Skin

If you have well-balanced skin with no excessive dryness or oiliness, then you my friend have a normal skin type. It also means that you have small pores and have few to no blemishes. You can incorporate these ideas to your skincare routine:

1. Opt for a pH-balanced cleanser: You need the cleanser to simply clean your skin without disrupting your skin’s natural balance.

2. Hydrate with a light moisturizer: Keep your skin hydrated without feeling greasy. Pond’s Hydra Light Hyaluronic Acid Complex 2% Serum is a deep hydrating serum that has micro hyaluronic acid molecules which restore moisture in the skin’s deepest layers for an instant plumping action.

3. Use SPF Daily: Protect your skin from UV damage with a broad-spectrum SPF 30 or higher, even on the days you’re not planning to step outside the house.

Skincare Tips For Dry Skin

If your skin feels tight, flaky, or rough, it’s probably due to a lack of moisture and natural oils, thereby proving to be dry. For dry skin, these are some tips to keep in mind:

1. Opt for a cream cleanser: Pick a hydrating cream cleanser that won’t strip the moisture from your skin. Paula’s Choice Optimal Results Hydrating Cleanser is a silky smooth skin-softening cleanser that replenishes skin’s moisture content while gently but effectively cleansing the skin.

2. Drench your skin in hydration: Look for ingredients like hyaluronic acid and glycerine that attract and lock in moisture.

3. Further hydrate with facial oils: Add nourishing oils like argan, jojoba, or rosehip oil into your nighttime routine for added hydration. Lakme Absolute Argan Oil Radiance Overnight Oil-in-Serum is an excellent choice.

4. Avoid Hot Showers: Hot water can strip your skin off its natural oils. Always use lukewarm water when washing your face.

Skincare Tips For Combination Skin

This type of skin is tricky. I know it because I too have combination skin. It’s a mix of both oily and dry areas, usually with an oily T-zone (forehead, nose, chin) and drier cheeks. Here’s what you can do:

1. Double cleanse: Don’t underestimate the power of cleansing twice. Start with an oil-based cleanser to remove makeup and impurities, followed by a gentle, water-based cleanser to balance the skin.

2. Apply a lightweight moisturiser: Choose a non-comedogenic, oil-free moisturiser that hydrates without clogging pores.

3. Exfoliate sparingly: Gentle exfoliation once or twice a week must be followed for a clearer skin texture. I like to use Simple Vitamin C Clay Scrub that is designed to deep cleanse and rejuvenate.

Skincare Tips For Oily Skin

This one is a bit obvious. If your skin produces excess sebum (oil) and leads to shiny patches, clogged pores, and acne, then you have oily skin. Unless you clean your skin well, your makeup won’t last long either. In fact, there is a high possibility that it’ll start melting the second you step out. Start by incorporating these skincare tips into your regime:

1. Go for a gel-based cleanser: The key here is to deep cleanse and remove excess sebum without over-drying the skin. Dermalogica Daily Microfoliant Face Scrub is a breakout-fighting foaming wash that clears away dead skin cells leaving your skin feeling fresh and clean.

2. Exfoliate regularly: A must for oily skin, exfoliate as frequently as 2-3 times a week. We recommend using a salicylic acid-based exfoliant to prevent clogged pores. Dermalogica Daily Microfoliant Face Scrub has rice-based powder that activates upon contact with water. This releases papain, salicylic acid and rice enzymes to polish skin to perfection.

3. Choose oil-free moisturisers: Duh! Use oil free moisturisers keeping in mind that even oily skin needs hydration. So, look for lightweight, oil-free moisturisers that hydrate without clogging pores.

Skincare Tips For Sensitive Skin

Sensitive skin can be triggered by certain products or ingredients or even changes in weather, often resulting in redness, itching, or burning. You must be mindful of the following:

1. Choose fragrance-free products: Fragrance is a common irritant.

2. Stick to a simple routine: Don’t overdo it. Here, less is more. Stick to the essentials—cleanser, moisturiser and sunscreen.

3. Avoid harsh exfoliants and use soothing ingredients instead: Look for skincare products with aloe vera, chamomile, or calendula, which help calm and repair sensitive skin.

It’s important to note that by identifying your skin’s needs and selecting products and routines that are tailored to your skin type, you can address specific concerns and create a balanced, effective regimen. These personalized skincare tips will help you nurture and protect your skin every day.

Skincare Guide 2025 Trends Normal Skin Tips Dry Skin Tips

Praneet Sahni Kalani

Praneet Sahni Kalani is a fashion & lifestyle writer. Find her near cream cheese dimsums and obsessing over hair care.

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Similarly, Unilever collects personal data related to consumers’ allergies to provide consumers with ads and promotions for products which are relevant to their needs.

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Additionally, Unilever processes your personal data also using automated means. An automated decision is a decision which is made solely by automatic means, where no humans are involved in the decision-making process related to your personal data.

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To process your payments, if you purchase our products, to provide you with your order status, deal with your enquiries and requests, and assess and handle any complaints;
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To provide personalised products, communications and targeted advertising as well as product recommendations to you.

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We process your personal data to perform a contract to which you are or will be a party. For example, we need to process your personal data to deliver a product or a service you bought, to allow you to take part in one of our competitions, or to send you samples that you have requested.

We also process your personal data when we have a legal obligation (e.g., tax or social security obligations) to perform such processing. For example, a court order or a subpoena may require us to process personal data for a particular purpose, or we may be compelled to process personal data to report suspicious transactions under the local anti-money laundering rules.

Profiling

Unilever uses your personal data to build profiles. We create profiles by analysing the information about your online surfing, searching and buying behaviour and your interactions with our brand communications by building segments (creating groups that have certain common characteristics) and by placing your personal data in one or more segments. These segments are used by Unilever to personalise the website and our communications to you (such as showing relevant content to you when you visit our site or in a newsletter to you), and to display relevant offers and advertisements from the Unilever brands on the Unilever sites, and via third-party websites. The segments can also be used for third-party campaigns on the Unilever sites. Unilever profiles your data where you have provided consent for us to do so; for example, accepting the setting of cookies on your browser online or signing up for email newsletters from one of our brands.

You can withdraw your consent to prevent your personal data being used this way at any time using the manage cookies section of our Cookie Notice or unsubscribing to the use of your email address if you have logged into one of our websites or signed up to any marketing newsletters.

By way of example –

Unilever collects data, with your consent, from:
- Our websites about what you view and the way you interact with our content;
- Our digital display advertising that we serve to you on social platforms and other publisher’s websites; and
- Forms you fill in online and send to us about what your interests are.
We also track the products you buy when you click on one of our display adverts and go on to purchase something from a selection of our retail partners.
If you have asked to receive emails or SMS communications from us, we track whether you open, read or click on the content to see what you are interested in so that we can give you more content that we think you are more likely to enjoy.
We use this data to profile your likes and dislikes. For instance, if we see that you are regularly viewing Vegan recipes on our “Recipedia” website, and you have opted in to receiving emails from us, we might give you an update on the new Vegan recipes that have just hit the site for your interest, or we may tailor our web content when you visit towards things we think you’ll be most interested in.
Based on this profile information, we may also give you advertising that we think you will like and want to see as you view content from us or from our network of publishers that we advertise with. Sometimes, with your consent, we may use your current location to serve advertising to you that is to do with promotions or events that are happening nearby that we think you might be interested in.
We may also use information you have provided to selected third-parties and consented to be shared, like your age, gender, life stage, lifestyle and wider interests to identify people who we think will have similar interests to you and who we believe will be interested in similar advertising.

Automated decision-making

In some instances, Unilever processes your personal data using automated means. An automated decision is a decision which is made solely by automatic means, where no humans are involved in the decision-making process related to your personal data. For example:

Unilever uses game simulations of science-based behavioural assessments and data science techniques to assess prospective employees. Candidates are required to play a set of games and the behavioural patterns exhibited during gameplay are assessed by a Unilever customised algorithm to predict the candidate’s potential for a specific role. This algorithm is regularly tested to ensure it remains fair, effective and unbiased.

We will not make decisions based solely on automated decision making that have significant impact on you. If we do so we notify you and provide you with clear information about our decision to rely on automated processing to make our decision and our lawful basis for doing so. For example, Unilever processes your personal data using automated means only if it is necessary for the entering into or the performance of a contract with you, or when you have given your explicit consent.

You have the right not to be subject to a decision which is based solely on automated processing and which produces legal or other significant effects on you. In particular, you have the right:

to obtain human intervention;
to express your point of view;
to obtain an explanation of the decision reached after an assessment; and
to challenge such a decision.

As part of the Unilever Group, a global business, Hindustan Unilever Limited shares your personal data within the Unilever Group and with selected third-parties in the following circumstances:

Third-party service providers. In order to carry out your requests, respond to your inquiries, fulfil your orders, honour coupons, provide you with samples, enable you to participate in sweepstakes or make various other features, services and materials available to you through our websites we share your personal data with third-party service providers that perform functions on our behalf, such as companies that: host or operate Unilever’s websites, process payments, analyse data, provide customer service, postal or delivery services, and sponsors or other third-parties that participate in or administer our promotions. They have access to personal data needed to perform their functions but may not use it for other purposes. Further, they must process this personal data in accordance with this Privacy Notice and as permitted by applicable data protection laws and regulations.
Other third-parties. Your personal data will also be used by us or shared with our sponsors, advertisers, advertising networks, advertising servers, social media networks, and analytics companies or other third-parties in connection with marketing, promotional, data enrichment (to find out more about our privacy key terms follow the link) and other offers, as well as product information.
Business transfers. Your personal data will be used by us or shared with the Unilever Group, primarily for business and operational purposes. As Unilever Group continues to develop the business, it may sell or purchase assets, subsidiaries or business units. In such transactions, your personal data generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, you consent otherwise). If another entity acquires us, our businesses or substantially all or part of our assets, or assets related to Unilever’s websites, your personal data will be disclosed to such entity as part of the due diligence process and will be transferred to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such personal data will be considered an asset of ours and as such it is possible they will be sold or transferred to third-parties.
Legal disclosure. We may transfer and disclose your personal data to third-parties:
- To comply with a legal obligation;
- When we believe in good faith that an applicable law requires it;
- At the request of governmental authorities conducting an investigation;
- To verify or enforce our “Terms of Use” or other applicable policies;
- To detect and protect against fraud, or any technical or security vulnerabilities;
- To respond to an emergency; or otherwise
- To protect the rights, property, safety, or security of third-parties, visitors to Unilever’s websites, Unilever or the public.

International data transfers

Unilever shares personal data within the Unilever Group or with third-parties for purposes described in this Privacy Notice.

Unilever will only send personal data collected within a restricted legal framework, such as e.g. the European Economic Area (EEA) or Asian Pacific Economic Cooperation (APEC), to countries which do not have data protection laws that are considered to provide appropriate levels of protection in the restricted legal framework in circumstances such as:

· To follow your instructions;

· To comply with a legal duty; or

· To work with our agents and advisers who we use to help run our business and services.

If we do transfer personal data to outside of the restricted legal framework, Unilever will make sure that it is protected in the same way as if it was being used in that restricted legal framework. We’ll use one of the following safeguards:

· Transfer to another Country whose privacy legislation ensures an adequate level of protection of personal data similar or equivalent to the country it was collected in;

Put in place a contract with the third-party that means they must protect personal data to the same standards as in the country the data was collected in.

Unilever takes the security of your personal data very seriously. We take every effort to protect your personal data from misuse, interference, loss, unauthorised access, modification or disclosure.

Our measures include implementing appropriate access controls, investing in the latest Information Security Capabilities to protect the IT environments we leverage, and ensuring we encrypt, pseudonymise and anonymise personal data wherever possible.

Access to your personal data is only permitted among our employees and agents on a need-to-know basis and subject to strict contractual confidentiality obligations when processed by third-parties.

We will keep your personal data for as long as we need it for the purpose it is being processed for. For example, where you make a purchase online with us we will keep the data related to your purchase, so we can perform the specific contract you have entered and after that, we will keep the personal data for a period which enables us to handle or respond to any complaints, queries or concerns relating to the purchase.

Your data may also be retained so that we can continue to improve your experience with us and to ensure that you receive any loyalty rewards which are due to you.

We retain the identifiable data we collect directly for targeting purposes for as little time as possible, after which we employ measures to permanently delete it.

We will actively review the personal data we hold and delete it securely, or in some cases anonymise it, when there is no longer a legal, business or consumer need for it to be retained.

Your rights in relation to your personal data how it is processed. You can exercise these rights at any point. We have provided an overview of these rights below together with what this entails for you. You can exercise your rights by sending an email or submitting a request through the “Contact Us” form on our websites.

Where we process your personal data, you have a number of rights over how the data is processed and can exercise these rights at any point. We have provided an overview of these rights below together with what this entails for you. You can exercise your rights by sending an email or submitting a request through the “Contact Us” form on our websites.

The right to be informed. You have the right to be provided with clear, transparent and easily understandable information about how we use your personal data and your rights. Therefore, we’re providing you with the information in this Notice.
The right to access and rectification. You have the right to access, correct or update your personal data at any time. We understand the importance of this and should you want to exercise your rights, please contact us.
The right to data portability. The personal data you have provided us with may be portable. This means it can be moved, copied or transmitted electronically under certain circumstances.
The right to be forgotten. Under certain circumstances, you have right to request that we delete your data. If you wish to delete the personal data we hold about you, please let us know and we will take reasonable steps to respond to your request in accordance with legal requirements. If the personal data we collect is no longer needed for any purposes and we are not required by law to retain it, we will do what we can to delete, destroy or permanently de-identify it.

The right to restrict processing. Under certain circumstances, you have the right to restrict the processing of your personal data.
The right to object. Under certain circumstances, you have the right to object to certain types of processing, including processing for direct marketing (i.e., receiving emails from us notifying you or being contacted with varying potential opportunities).
The right to lodge a complaint with a Supervisory Authority. You have the right to lodge a complaint directly with any local Supervisory Authority about how we process your personal data.
The right to withdraw consent. If you have given your consent to anything we do with your personal data (i.e., we rely on consent as a legal basis for processing your personal data), you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal data with your consent up to that point is unlawful). You can withdraw your consent to the processing of your personal data at any time by contacting us with the details provided below.
Rights related to automated decision-making. You have the right not to be subject to a decision which is based solely on automated processing and which produces legal or other significant effects on you. In particular, you have the right:
- to obtain human intervention;

- to express your point of view;
- to obtain an explanation of the decision reached after an assessment; and

- to challenge such a decision.

Further information and advice about your rights can be obtained from the data protection Regulator in your Country.

We are committed to protect your personal information collected and processed by us and look forward to your continued support for the same. If you have any query, grievance with respect to the processing of information by us, you can reach out to us by calling our Toll Free No. 1800-10-22-221 or by email to lever.care@unilever.com or submitting a request through the “Contact Us (Privacy Request/Concern)” form available on the HUL website.

You can also reach out to our Privacy Office in the event of any escalation or absence of resolution of grievance, requests, rights pertaining to personal data processed by us. You may contact our DPO/Privacy Grievance Officer at (1) The Data Protection Officer/Privacy Grievance Officer, Hindustan Unilever Limited, Unilever House, B. D. Sawant Marg, Chakala, Andheri (E), Mumbai - 400 099 or at: Grievance.Officer-Privacy@unilever.com. You can also call on the aforementioned contact number and request it to be referred to the DPO/Data Protection Office.

When a privacy question or access request is received, we have a dedicated team which triages the contacts and seeks to address the specific concern or query which you are seeking to raise. Where your issue may be more substantive in nature, more information may be sought from you. If you are unsatisfied with the reply received, you may refer your complaint to the relevant Supervisory Authority. If you ask us, we will endeavour to provide you with information about relevant complaint avenues which may be applicable to your circumstances.

We will update this Privacy Notice when necessary to reflect customer feedback and changes in our products and services. When we post changes to this statement, we will revise the “last updated” date at the top of this Notice. If the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Notice changes). We will also keep prior versions of this Privacy Notice in an archive for your review.

We will not reduce your rights under this Privacy Notice without your consent.

Additional Privacy Terms or Notices

In addition to this Privacy Notice, there may be specific campaigns or promotions which will be governed by additional privacy terms or notices. We encourage you to read these additional terms or notices before participating in any such campaigns or promotions as you will be required to comply with them if you participate. Any additional privacy terms or notices will be made prominently available to you.