How To Plan Your Perfect Bridal Makeup

Written by Chandni GhoshJan 29, 2020

HOW TO PLAN YOUR PERFECT BRIDAL MAKEUP

A stunning bridal outfit, jewellery, hairdo and makeup contribute to making you exceptionally gorgeous on the most important day of your life. However, you bridal makeup ties the whole look together which means it requires a whole lot of planning. It can make or break your look, therefore, it is important to go for trials before the day of the wedding. Remember that lack of planning can lead to major makeup faux pas, last minute stress and a lot of chaos. In order for your big day to run smoothly without any last minute confusion, you need to ensure that you’ve planned your makeup well in advance. Wondering how to do that? Scroll down to find out...

1. Consider Your Theme/Traditions
2. Bengali Bridal Makeup
3. Keep a budget
4. Bridal Makeup Artists
5. Consider the type of makeup
6. Go easy on colour
7. Know what you’re comfortable with
8. Keep extra time in hand
9. Remember cameras
10. Keep references ready on your phone
11. Insist a makeup trial
Do’s
Don'ts

1. Consider Your Theme/Traditions

Bridal Makeup Don't Forgot Your Neck and other Areas

If you have a wedding theme, remember that your makeup needs to go with the theme. If you’re having a beach wedding, the makeup needs to be in sync with the location and theme. Moreover, you need to ensure that your makeup and wedding outfit go hand-in-hand. So make sure you take time out to consider all these things before you actually buy/decide on your makeup look.

2. Bengali Bridal Makeup

Bridal Makeup Don't Forgot Your Neck and other Areas

While thinking bridal makeup you also need to consider the fact that Indian weddings are all about traditions and customs so the bridal makeup differs based on these factors. For example, the Bengali bridal makeup will be very different from a south Indian bridal makeup. The bridal eye makeup of a Bengali bride is the focus of her look, therefore look for an expert who will give you the perfect bridal look.

3. Keep a budget

Bridal Makeup Don't Forgot Your Neck and other Areas

You need to plan way back in advance, which means zeroing in on a budget is crucial. Keep a budget for the makeup you will purchase for your trousseau and how much you’re willing to spend on your makeup artist. Meet the artist in advance to discuss your skin type and the kind of makeup that will work for you. If possible go for makeup shopping with your makeup artist to get the right shade of foundation, lipstick and the likes.

4. Bridal Makeup Artists

Bridal Makeup Don't Forgot Your Neck and other Areas

Also, ask the artist to show pictures of their previous works, if possible take a look at different bridal looks of several different makeup artists. If the artist’s specialisation is Christian bridal makeup and you’re looking for a Rajasthani bridal makeup then a trial session becomes vital. Don’t hesitate to demand one. Having said that, don’t rush into things— this is the most important day of your life, do your research and then go for who you will genuinely be comfortable with. Alternatively, you can ask a makeup savvy or trusted friend with exceptional makeup skills to help you look your best.

5. Consider the type of makeup

Bridal Makeup Don't Forgot Your Neck and other Areas

You will be wearing heavy makeup for a long time, the flashlights, focus lights and moisture can easily melt away the makeup you spent hours perfecting. With so many rituals and traditions that follow one after the other there’s hardly time for a breather or to touch up your makeup in between rituals. Therefore ensure that you only invest in waterproof makeup which will stay put until the end of the day. Take special care while buying eye makeup, one or two emotional moments are enough to ruin that perfect smokey eye look within seconds. If you get teary eyed or sweaty just dab on it lightly instead of wiping it off.

6. Go easy on colour

Bridal Makeup Don't Forgot Your Neck and other Areas

Select a few colours that complement your outfit and stick to them. Choosing different vibrant shades will make you look like a disco ball and is not recommended for a wedding look. Stand out by wearing a stunning eyeshadow shade and a stylish lip colour but don’t go overboard with colours on your face and end up looking like a rainbow.

7. Know what you’re comfortable with

Bridal Makeup Don't Forgot Your Neck and other Areas

If you’re not comfortable with a certain kind of makeup tool/product, don’t spend your money buying it. For instance, many brides suffer after wearing falsies. You know your skin best, to discuss in advance the sensitivity of your skin and the products you’re allergic to. You don’t want to end up with rashes or irritated skin on the day of your wedding or the days following it. So even if your makeup artist persuades you, remember that it’s your day and you need to be comfortable wearing something for long hours.

8. Keep extra time in hand

Bridal Makeup Don't Forgot Your Neck and other Areas

Bridal makeup often takes at least 2 hours because you need absolute perfection. But you need to ensure that you have a lot more time in hand. Call your makeup artist at least 3 hours before you head out for your wedding. Account for last minute changes—the cat eye might go wrong, your lip colour might change, your hair won’t set etc. Also, consider the location where you want to get ready, will it be at the venue itself, at the salon or at your home. This will give you an idea as to how long the whole procedure will take and plan accordingly.

9. Remember cameras

Bridal Makeup Don't Forgot Your Neck and other Areas

There will be all sorts of cameras taking pictures from every angle. No we are not trying to make you conscious but during your trial bridal makeup session make sure you take pictures to see how the makeup looks on camera. Whether it’s a selfie or a digital picture, it will give both you and your makeup artist an idea as to what changes need to be made. Take the time of wedding into consideration too. If you’re getting married during the day there will be tons of natural light that can make you look washed out. Foundations with SPF factor have a tendency to look chalky in pictures so instead apply a matte sunscreen and then top it with a foundation if you’re going to step out in the sun.

10. Keep references ready on your phone

Bridal Makeup Don't Forgot Your Neck and other Areas

While you do your research for a makeup look, remember that what you might have zeroed in on may not suit your skin tone/eye shape. Of course, you had a trial session but staying prepared never hurt anyone. So make sure you keep three best references ready and ask your makeup artist/ makeup expert on what will suit your eye colour, eye shape, face shape, etc.

11. Insist a makeup trial

Bridal Makeup Don't Forgot Your Neck and other Areas

All the above factors may have made you realise the importance of having a makeup trial session days in advance to ensure nothing goes wrong at the last minute. Insist on a makeup trial if your makeup artist isn’t offering one and spend this day for trial and errors. Try on a completely different look or something very simple makeup, tag some bridesmaids along to help you decide what looks best. However, below is a list of do’s and don’ts so that you don’t leave some major bridal makeup decisions for the D-day.

Do’s

Bridal Makeup Don't Forgot Your Neck and other Areas

Makeups artists generally charge for a makeup and hair trial unless they’re someone close to you. So get clarity on it to avoid last minute confusion.
As a bride it is important to consider your likes and dislikes, tell your MUA the features you want to enhance and those you wish to hide. This is also a good time to discuss your skin type and the type of makeup that suits your skin.
There are several different types of making techniques available, most brides opt for airbrush makeup or HD makeup. If you don’t know the difference between the two ask your MUA.

Bridal Makeup Don't Forgot Your Neck and other Areas

Bridal Makeup Don't Forgot Your Neck and other Areas

Whether you’re looking for Punjabi bridal makeup look or Maharashtrian bridal makeup, the outcome you and your MUA have in mind might be different. Take references from Pinterest and other websites to give them some clarity.

Bridal Makeup Don't Forgot Your Neck and other Areas

Wear your bridal outfit and jewellery at the trial or at least the jewellery and a similar colour outfit to see if the whole look gets tied together.
Dupattas and saree drapes are just as important to bring your whole look together, so don’t forget to carry one on the trial day.

Bridal Makeup Don't Forgot Your Neck and other Areas

Plan the trial time in a way that it allows you to check your makeup indoors as well as outdoors under natural daylight before finalising the look.
It is okay to imagine your makeup look in a certain way however your MUA comes with a lot of experience allow her to experiment a bit. You never know she may present you with something way better than what you had in mind.

Bridal Makeup Don't Forgot Your Neck and other Areas

As your wedding is approaching it is essential to stay well groomed at all times, don’t wait until the last week to get your eyebrows and upper lips done. At the trial, these things will make a difference. So no matter how quickly your hair grows, schedule regular grooming appointments.
Now is the time to have some fun with your bridesmaids, apart from long spa sessions and bachelorette parties take them along for the trial and take their opinion if you get confused.
Remember the trial session is happening because you want to convey exactly what you want to your MUA. Don’t hesitate to tell them if you’re not okay with how the makeup looks. Now’s the time to be completely honest.

Bridal Makeup Don't Forgot Your Neck and other Areas

Has your makeup artist suggested something you’ve never tried before? For example falsies? See how it works for you, does it feel comfortable? If not ask your MUA about alternatives.

Bridal Makeup Don't Forgot Your Neck and other Areas

While you’re at it don’t just stick to makeup, get a hair trial too. For example, if you’re trying on a south Indian bridal makeup, the MUA will probably put hair extensions to give you the traditionally long braid. If it’s not comfortable you can always go for a bun.

Bridal Makeup Don't Forgot Your Neck and other Areas

Don’t be in a hurry to get rid of the makeup right after the session. Let it stay for some time, take pictures from different angles and lights. Look for details; does it leave a white cast anywhere? Does the foundation colour match your skin tone and so on.

Don'ts

Bridal Makeup Don't Forgot Your Neck and other Areas

Don’t keep a long duration between your bridal makeup trial session and your wedding. Anything more than a month may make you confused. Also, your skin undergoes a lot of changes so the longer the duration the more different will be the outcome.
Having said that your MUA is the expert and knows what will work for you, remember you have a say in this too. After all, it is your wedding! If you want to look a certain way to communicate it to her and make sure she takes it into consideration.

Bridal Makeup Don't Forgot Your Neck and other Areas

Some of us are blessed with naturally good skin don’t ruin it by putting heavy makeup just because it’s your wedding day. Instead enhance your features by contouring, wearing a great bridal eye makeup and a stunning lipstick.

Bridal Makeup Don't Forgot Your Neck and other Areas

Nude makeup is latest trend in Indian bridal makeup, courtesy Deepika Padukone and Anushka Sharma. While it’s great to stay in trend also remember that it may not go with your attire. Keep the lips nude and go heavy on the eye makeup to balance it out.
The duty of your girl gang is to help you take the right decision, don’t let them confuse you. The more people at the trial the more chaos and confusion. Only take a few cousins and close friends who you trust.

Bridal Makeup Don't Forgot Your Neck and other Areas

Wedding does mean a little shimmer here and there but don’t go overboard with shimmer. It can make your face look greasy plus reflect the flash lights and ruin your precious photographs. If your MUA is using shimmer on your face ensure that it is working in your favour.

Bridal Makeup Don't Forgot Your Neck and other Areas

If your MUA is only concentrating on your face and completely forgot your neck and other areas that will be displayed, you probably chose the wrong person. A good makeup artist will focus on everything your jawline, collar bones, neck and back to ensure the complexion looks even. At the trial mention it in case your MUA skips these areas.

Written by Chandni Ghosh on Jan 29, 2020

I have this superpower of buying everything and anything related to cats because I strongly believe that cats are greater than human beings. Amidst all of these thoughts, I take time out to write about food, fitness and beauty - something that makes my job so much fun!

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Privacy Notice

#yourdataisyours

We know that you care about your personal data and how it is used, and we want you to trust that Unilever uses your personal data carefully. This Privacy Notice will help you understand what personal data we collect, why we collect it and what we do with it.

As you read our Notice, please keep in mind that it applies to all Hindustan Unilever Limited.

Please take a moment to familiarise yourself with our privacy practices and let us know if you have any questions by sending us an email to Customer Care or submitting a request through the “Contact Us” form on our websites.

We have tried to keep this Notice as simple as possible, but if you’re not familiar with terms, such as cookies, IP addresses, and browsers, then please read about these key terms first.

You have the right to object to certain uses of your personal data including the use of your personal data for direct marketing. See what your rights are and how you can exercise them here.

Any personal data provided to or collected by Unilever is controlled by Hindustan Unilever Limited, the data controller.

This Privacy Notice applies to personal data collected by Unilever in connection with the services and products we offer. References to “Unilever” in this Notice means Hindustan Unilever Limited and any company directly or indirectly owned and/or controlled by Hindustan Unilever Limited that you are interacting with or have a business relationship with.

This Privacy Notice also applies to Unilever’s marketing content, including offers and advertisements for Unilever products and services, which we (or a service provider acting on our behalf) send to you on third-party websites, platforms and applications based on your site usage information. These third-party websites generally have their own Privacy Notice and Terms and Conditions. We encourage you to read them before using those websites.

Personal data means any information that can be used to identify directly or indirectly a specific individual.

You are not required to provide Unilever the personal data that we request, but if you choose not to do so, we may not be able to provide you with our products or services, or with a high quality of service or respond to any queries you may have.

We may collect personal data from a variety of sources. This includes:

Personal data you give us directly,
Personal data we collect automatically, and
Personal data we collect from other sources.

Personal data means any information that can be used to identify directly or indirectly a specific individual. This definition includes personal data collected offline through our Consumer Engagement Centres, direct marketing campaigns, sweepstakes and competitions and online through our websites, applications and branded pages on third-party platforms and applications accessed or used through third-party platforms.

You may be asked to provide your personal data when you are in contact with us. Hindustan Unilever Limited companies may share your personal data with each other and other Unilever Group companies and use it in a manner consistent with this Privacy Notice. We may also combine it with other information to improve our products, services, content, and advertising.

You are not required to provide Unilever the personal data that we request, but if you choose not to do so, we may not be able to provide you with our products or services, or with a high quality of service or respond to any queries you may have.

Ways in which we collect your personal data

We may collect personal data from a variety of sources. This includes:

Personal data you give us directly. We collect data about how you use our services and products, such as the types of content you view or engage with, or the frequency and duration of your activities. We also collect personal data you provide us when you sign up for a marketing newsletter, complete a survey or register for an account to buy our products. In so doing, we may ask for personal data, such as your name, gender, date of birth, address, email address, telephone number or credit card details. Some Unilever brands may collect “special categories of personal data” about you with your explicit consent. For more information on the special categories of data we collect and how we use it, please refer to the relevant section below.
Personal data we collect automatically. We also receive and store certain types of personal data whenever you interact with us online. For example, we use cookies and tracking technologies (to find out more, see our privacy key terms) to obtain personal data when your web browser accesses our websites or advertisements and other content served by or on behalf of Unilever on other websites. Your personal data is also collected when you search, buy, post, participate in a contest or questionnaire or communicate with our customer service teams. Examples of the types of personal data we collect include; IP address (to find out more see our privacy key terms), device ID, location data, computer and connection information such as browser type and version, time zone setting, browser plug-in types and versions, operating system, and purchase history – which Unilever sometimes aggregates with similar information from other consumers. During some of your internet browsing on Unilever’s websites we may also use software tools to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.
Personal data we collect from other sources. We collect personal data from other sources including our trusted partnerships with third-parties and where we operate Unilever accounts on third-party platforms: For example, when you use the “like” functionality on Facebook or the +1 functionality on Google+. Additionally, we receive information about you and other visitors’ interactions with our advertising to measure whether our advertising is relevant and successful. We also collect information about you and your activities from a third-party when we jointly offer services or products, or from third-party data enrichment providers (to find out more see our privacy key terms) who may deliver insights to Unilever about the personal data we hold.

When and why we collect “special categories of personal data”

Certain categories of personal data, such as health data, financial data, biometrics, race, ethnicity, religion, health, sexuality or biometric data are classified as “special categories of data” or “Sensitive Personal Information” and benefit from additional protection.

We limit the circumstances where we collect and process these special categories of data.

Unilever sometimes collects data related to your health such as allergies, pregnancy or skin type to send you tailored ads and relevant promotions. Unilever only collects and uses this personal data where you have provided us with your consent for us to do so. In some instances, you may have requested services or products that do not directly involve the collection of any special categories of data, but may imply or suggest your religion, health or other special categories of data.

To illustrate circumstances where Unilever collects and processes special categories of data we have provided the following examples:

Unilever collects expectant mothers’ due dates in its Zwitsal or Baby Dove newsletter sign-up page. It may also place cookies on the sign-up page which capture this information too. This data is then used to create an audience of expectant mothers to receive online advertising from relevant Unilever brands. For more information on Unilever’s profiling activities, please refer to the relevant section;

Similarly, Unilever collects personal data related to consumers’ allergies to provide consumers with ads and promotions for products which are relevant to their needs.

How do we protect children’s privacy?

We understand the importance of taking extra precautions to protect the privacy and safety of children using Unilever products and services.

Most of Unilever’s websites are designed and intended for use by adults. Where one of our websites is intended for use by a younger audience, we will obtain consent from the person with parental responsibility before we collect personal data where it is required by applicable laws and regulations (the age at which consent is necessary varies from Country to Country).

If you are a child under the age where parental consent is required in your Country, you should review the terms of this Privacy Notice with your parent or guardian to make sure you understand and accept them. If we discover that we have collected personal data from a child without consent from a parent or guardian where such consent should have been obtained, we will delete that personal data as soon as practical. Access to certain parts of the Unilever’s websites and/or eligibility to receive prizes, samples or other rewards are generally limited to users over a certain age.

We sometimes use your personal data to carry out age verification checks and enforce any such age restrictions.

We collect, process and disclose your personal data only for specific and limited purposes. For example, to process your payments, to assess and handle any complaints, to develop and improve our products, services, communication methods and the functionality of our websites, to provide personalised products, communications and targeted advertising as well as product recommendations to you.

We also create profiles by analysing the information about your online surfing, searching and buying behaviour and your interactions with our brand communications by building segments (creating groups that have certain common characteristics) and by placing your personal data in one or more segments.

Additionally, Unilever processes your personal data also using automated means. An automated decision is a decision which is made solely by automatic means, where no humans are involved in the decision-making process related to your personal data.

We collect, process and disclose your personal data for the following purposes:

To process your payments, if you purchase our products, to provide you with your order status, deal with your enquiries and requests, and assess and handle any complaints;
To process and answer your inquiries or to contact you to answer your questions and/or requests;
To develop and improve our products, services, communication methods and the functionality of our websites;
For the purposes of competitions or promotions that you have entered;
To communicate information to you and to manage your registration and/or subscription to our newsletter or other communications;
To manage our everyday business needs regarding your participation in our contests, sweepstakes or promotional activities or request;
To authenticate the identity of individuals contacting us by telephone, electronic means or otherwise;
For internal training and quality assurance purposes;
To understand and assess the interests, wants, and changing needs of consumers, to improve our website, our current products and services, and/or developing new products and services; and

To provide personalised products, communications and targeted advertising as well as product recommendations to you.

When we collect and use your personal data for purposes mentioned above or for other purposes, we will inform you before or at the time of collection.

Where appropriate, we will ask for your consent to process the personal data. Where you have given consent for processing activities, you have the right to withdraw your consent at any time.

In some cases, we rely on legitimate interest for processing your personal data. A legitimate interest could exist for example, when you sign up for a loyalty scheme with one of our brands and we use the personal data collected to conduct data analytics to improve our products or services. This ground will only be used where it is necessary to achieve a legitimate interest, for example to assist in the performance of a contract, or to optimise a service, and does not outweigh your rights as an individual. This legal basis will only be relied upon where there is no less intrusive way to process your personal data. We can assure you that if legitimate interest is used as a ground for processing your personal data, we will keep a record of this and you have the right to ask for this information.

We process your personal data to perform a contract to which you are or will be a party. For example, we need to process your personal data to deliver a product or a service you bought, to allow you to take part in one of our competitions, or to send you samples that you have requested.

We also process your personal data when we have a legal obligation (e.g., tax or social security obligations) to perform such processing. For example, a court order or a subpoena may require us to process personal data for a particular purpose, or we may be compelled to process personal data to report suspicious transactions under the local anti-money laundering rules.

Profiling

Unilever uses your personal data to build profiles. We create profiles by analysing the information about your online surfing, searching and buying behaviour and your interactions with our brand communications by building segments (creating groups that have certain common characteristics) and by placing your personal data in one or more segments. These segments are used by Unilever to personalise the website and our communications to you (such as showing relevant content to you when you visit our site or in a newsletter to you), and to display relevant offers and advertisements from the Unilever brands on the Unilever sites, and via third-party websites. The segments can also be used for third-party campaigns on the Unilever sites. Unilever profiles your data where you have provided consent for us to do so; for example, accepting the setting of cookies on your browser online or signing up for email newsletters from one of our brands.

You can withdraw your consent to prevent your personal data being used this way at any time using the manage cookies section of our Cookie Notice or unsubscribing to the use of your email address if you have logged into one of our websites or signed up to any marketing newsletters.

By way of example –

Unilever collects data, with your consent, from:
- Our websites about what you view and the way you interact with our content;
- Our digital display advertising that we serve to you on social platforms and other publisher’s websites; and
- Forms you fill in online and send to us about what your interests are.
We also track the products you buy when you click on one of our display adverts and go on to purchase something from a selection of our retail partners.
If you have asked to receive emails or SMS communications from us, we track whether you open, read or click on the content to see what you are interested in so that we can give you more content that we think you are more likely to enjoy.
We use this data to profile your likes and dislikes. For instance, if we see that you are regularly viewing Vegan recipes on our “Recipedia” website, and you have opted in to receiving emails from us, we might give you an update on the new Vegan recipes that have just hit the site for your interest, or we may tailor our web content when you visit towards things we think you’ll be most interested in.
Based on this profile information, we may also give you advertising that we think you will like and want to see as you view content from us or from our network of publishers that we advertise with. Sometimes, with your consent, we may use your current location to serve advertising to you that is to do with promotions or events that are happening nearby that we think you might be interested in.
We may also use information you have provided to selected third-parties and consented to be shared, like your age, gender, life stage, lifestyle and wider interests to identify people who we think will have similar interests to you and who we believe will be interested in similar advertising.

Automated decision-making

In some instances, Unilever processes your personal data using automated means. An automated decision is a decision which is made solely by automatic means, where no humans are involved in the decision-making process related to your personal data. For example:

Unilever uses game simulations of science-based behavioural assessments and data science techniques to assess prospective employees. Candidates are required to play a set of games and the behavioural patterns exhibited during gameplay are assessed by a Unilever customised algorithm to predict the candidate’s potential for a specific role. This algorithm is regularly tested to ensure it remains fair, effective and unbiased.

We will not make decisions based solely on automated decision making that have significant impact on you. If we do so we notify you and provide you with clear information about our decision to rely on automated processing to make our decision and our lawful basis for doing so. For example, Unilever processes your personal data using automated means only if it is necessary for the entering into or the performance of a contract with you, or when you have given your explicit consent.

You have the right not to be subject to a decision which is based solely on automated processing and which produces legal or other significant effects on you. In particular, you have the right:

to obtain human intervention;
to express your point of view;
to obtain an explanation of the decision reached after an assessment; and
to challenge such a decision.

As part of the Unilever Group, a global business, Hindustan Unilever Limited shares your personal data within the Unilever Group and with selected third-parties in the following circumstances:

Third-party service providers. In order to carry out your requests, respond to your inquiries, fulfil your orders, honour coupons, provide you with samples, enable you to participate in sweepstakes or make various other features, services and materials available to you through our websites we share your personal data with third-party service providers that perform functions on our behalf, such as companies that: host or operate Unilever’s websites, process payments, analyse data, provide customer service, postal or delivery services, and sponsors or other third-parties that participate in or administer our promotions. They have access to personal data needed to perform their functions but may not use it for other purposes. Further, they must process this personal data in accordance with this Privacy Notice and as permitted by applicable data protection laws and regulations.
Other third-parties. Your personal data will also be used by us or shared with our sponsors, advertisers, advertising networks, advertising servers, social media networks, and analytics companies or other third-parties in connection with marketing, promotional, data enrichment (to find out more about our privacy key terms follow the link) and other offers, as well as product information.
Business transfers. Your personal data will be used by us or shared with the Unilever Group, primarily for business and operational purposes. As Unilever Group continues to develop the business, it may sell or purchase assets, subsidiaries or business units. In such transactions, your personal data generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, you consent otherwise). If another entity acquires us, our businesses or substantially all or part of our assets, or assets related to Unilever’s websites, your personal data will be disclosed to such entity as part of the due diligence process and will be transferred to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such personal data will be considered an asset of ours and as such it is possible they will be sold or transferred to third-parties.
Legal disclosure. We may transfer and disclose your personal data to third-parties:
- To comply with a legal obligation;
- When we believe in good faith that an applicable law requires it;
- At the request of governmental authorities conducting an investigation;
- To verify or enforce our “Terms of Use” or other applicable policies;
- To detect and protect against fraud, or any technical or security vulnerabilities;
- To respond to an emergency; or otherwise
- To protect the rights, property, safety, or security of third-parties, visitors to Unilever’s websites, Unilever or the public.

International data transfers

Unilever shares personal data within the Unilever Group or with third-parties for purposes described in this Privacy Notice.

Unilever will only send personal data collected within a restricted legal framework, such as e.g. the European Economic Area (EEA) or Asian Pacific Economic Cooperation (APEC), to countries which do not have data protection laws that are considered to provide appropriate levels of protection in the restricted legal framework in circumstances such as:

· To follow your instructions;

· To comply with a legal duty; or

· To work with our agents and advisers who we use to help run our business and services.

If we do transfer personal data to outside of the restricted legal framework, Unilever will make sure that it is protected in the same way as if it was being used in that restricted legal framework. We’ll use one of the following safeguards:

· Transfer to another Country whose privacy legislation ensures an adequate level of protection of personal data similar or equivalent to the country it was collected in;

Put in place a contract with the third-party that means they must protect personal data to the same standards as in the country the data was collected in.

Unilever takes the security of your personal data very seriously. We take every effort to protect your personal data from misuse, interference, loss, unauthorised access, modification or disclosure.

Our measures include implementing appropriate access controls, investing in the latest Information Security Capabilities to protect the IT environments we leverage, and ensuring we encrypt, pseudonymise and anonymise personal data wherever possible.

Access to your personal data is only permitted among our employees and agents on a need-to-know basis and subject to strict contractual confidentiality obligations when processed by third-parties.

We will keep your personal data for as long as we need it for the purpose it is being processed for. For example, where you make a purchase online with us we will keep the data related to your purchase, so we can perform the specific contract you have entered and after that, we will keep the personal data for a period which enables us to handle or respond to any complaints, queries or concerns relating to the purchase.

Your data may also be retained so that we can continue to improve your experience with us and to ensure that you receive any loyalty rewards which are due to you.

We retain the identifiable data we collect directly for targeting purposes for as little time as possible, after which we employ measures to permanently delete it.

We will actively review the personal data we hold and delete it securely, or in some cases anonymise it, when there is no longer a legal, business or consumer need for it to be retained.

Your rights in relation to your personal data how it is processed. You can exercise these rights at any point. We have provided an overview of these rights below together with what this entails for you. You can exercise your rights by sending an email or submitting a request through the “Contact Us” form on our websites.

Where we process your personal data, you have a number of rights over how the data is processed and can exercise these rights at any point. We have provided an overview of these rights below together with what this entails for you. You can exercise your rights by sending an email or submitting a request through the “Contact Us” form on our websites.

The right to be informed. You have the right to be provided with clear, transparent and easily understandable information about how we use your personal data and your rights. Therefore, we’re providing you with the information in this Notice.
The right to access and rectification. You have the right to access, correct or update your personal data at any time. We understand the importance of this and should you want to exercise your rights, please contact us.
The right to data portability. The personal data you have provided us with may be portable. This means it can be moved, copied or transmitted electronically under certain circumstances.
The right to be forgotten. Under certain circumstances, you have right to request that we delete your data. If you wish to delete the personal data we hold about you, please let us know and we will take reasonable steps to respond to your request in accordance with legal requirements. If the personal data we collect is no longer needed for any purposes and we are not required by law to retain it, we will do what we can to delete, destroy or permanently de-identify it.

The right to restrict processing. Under certain circumstances, you have the right to restrict the processing of your personal data.
The right to object. Under certain circumstances, you have the right to object to certain types of processing, including processing for direct marketing (i.e., receiving emails from us notifying you or being contacted with varying potential opportunities).
The right to lodge a complaint with a Supervisory Authority. You have the right to lodge a complaint directly with any local Supervisory Authority about how we process your personal data.
The right to withdraw consent. If you have given your consent to anything we do with your personal data (i.e., we rely on consent as a legal basis for processing your personal data), you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal data with your consent up to that point is unlawful). You can withdraw your consent to the processing of your personal data at any time by contacting us with the details provided below.
Rights related to automated decision-making. You have the right not to be subject to a decision which is based solely on automated processing and which produces legal or other significant effects on you. In particular, you have the right:
- to obtain human intervention;

- to express your point of view;
- to obtain an explanation of the decision reached after an assessment; and

- to challenge such a decision.

Further information and advice about your rights can be obtained from the data protection Regulator in your Country.

We are committed to protect your personal information collected and processed by us and look forward to your continued support for the same. If you have any query, grievance with respect to the processing of information by us, you can reach out to us by calling our Toll Free No. 1800-10-22-221 or by email to lever.care@unilever.com or submitting a request through the “Contact Us (Privacy Request/Concern)” form available on the HUL website.

You can also reach out to our Privacy Office in the event of any escalation or absence of resolution of grievance, requests, rights pertaining to personal data processed by us. You may contact our DPO/Privacy Grievance Officer at (1) The Data Protection Officer/Privacy Grievance Officer, Hindustan Unilever Limited, Unilever House, B. D. Sawant Marg, Chakala, Andheri (E), Mumbai - 400 099 or at: Grievance.Officer-Privacy@unilever.com. You can also call on the aforementioned contact number and request it to be referred to the DPO/Data Protection Office.

When a privacy question or access request is received, we have a dedicated team which triages the contacts and seeks to address the specific concern or query which you are seeking to raise. Where your issue may be more substantive in nature, more information may be sought from you. If you are unsatisfied with the reply received, you may refer your complaint to the relevant Supervisory Authority. If you ask us, we will endeavour to provide you with information about relevant complaint avenues which may be applicable to your circumstances.

We will update this Privacy Notice when necessary to reflect customer feedback and changes in our products and services. When we post changes to this statement, we will revise the “last updated” date at the top of this Notice. If the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Notice changes). We will also keep prior versions of this Privacy Notice in an archive for your review.

We will not reduce your rights under this Privacy Notice without your consent.

Additional Privacy Terms or Notices

In addition to this Privacy Notice, there may be specific campaigns or promotions which will be governed by additional privacy terms or notices. We encourage you to read these additional terms or notices before participating in any such campaigns or promotions as you will be required to comply with them if you participate. Any additional privacy terms or notices will be made prominently available to you.