Lakmé’s latest launch—the Rouge Bloom collection invites you to slow down and embrace your beauty routine

In a world that constantly pushes you to rush, House of Lakmē, the country’s leading makeup brand, invites you to embrace a new kind of beauty ritual – slow beauty – with the launch of its luxurious Rouge Bloom collection. The range’s textures, fragrances, and experience encourage us to pause and savour the moment. The Lakmé Rouge Bloom series is more than just a range of makeup products, it's an invitation to a transformative beauty ritual. It embodies a conscious choice to pause, reflect, and indulge in a moment of self-care amidst the hustle and bustle of everyday life. In particular, festivals like Diwali and the wedding season result in hurried makeup application. Women are usually the ones holding festive prep together, making it difficult for them to take out time to indulge in their own makeup rituals since that becomes an afterthought. At this time, why is it important to disconnect from the outside world and focus on yourself? What is the importance of slow beauty?

In this article

What is Slow Beauty?

Slow beauty is a deliberate, intentional approach to self-care. It is rooted in healing, in embracing our natural rhythms and processes. “During the festive season, it’s easy to get caught up in the fast-paced environment and attempt quick-fixes to compensate for a lack of self-care and reflection,” mentions Dr Taylor Elizabeth, an Emotional Intelligence and Etiquette Coach. “I would recommend taking some time out for yourself, every day, to nurture yourself from within. Instead of being swayed by trends and passing fads, adopt a beauty ritual that you can stick to (if only for a few minutes a day), which rejuvenates you from within. Good quality beauty products and an authentic regard for yourself can let you show up as your best self to others.”

An Intentional Beauty Ritual

The Lakmé’s Rouge Bloom collection’s sumptuous textures, delicate floral fragrances, and intricate embossing craft a multi-sensory experience, which will engage all your senses. It offers an opportunity to disconnect from the outside world and focus on yourself. “As the festive season unfolds, embracing slow beauty is more vital than ever. Amidst the chaos of Diwali and wedding preparations, prioritising mindful self-care and intentional beauty rituals allows women to reclaim their moments, calm their minds, and radiate from within. The importance of slow beauty lies in its transformative power to shift focus from external expectations to inner wellness, revealing a more radiant, resilient, and authentic self,” adds Skincare Expert Dinyar Workingboxwalla.

Moreover, as applying makeup is a form of self-expression, the Rouge Bloom collection empowers you to embrace your individuality and create a beauty look that showcases your one-of-a-kind personality. When you take the time to get ready and feel beautiful, it can in turn boost your confidence and make you feel ready to take on the world!

A Marriage of Luxury and Self-Care

Infused with the essence of the English tea rose, the Rouge Bloom collection consists of a range of high-performance, aspirational products that include a long-lasting matte bullet lipstick, the best powder blush we’ve ever used, an arresting eyeshadow pro palette, an apt for on-the-go touch-ups setting powder, and a life-proof matte lip liquid. The products in the series are crafted with premium ingredients, yet remain accessible and affordable. The range democratises prestige makeup, enabling you to create your favourite bold Lakmé Fashion Week 2024 looks at home.

This festive season, do away with the hasty makeup application and rediscover the joy of getting ready with these Lakmé new products. Take a much-needed moment for yourself, and savour the indulgent textures and fragrances of the makeup products. By choosing this Lakmé new product launch—the Rouge Bloom collection, you're not just applying makeup, you're crafting an intentional ritual of beauty, relaxation, and self-care. It's a simple process that can elevate your everyday routine and help you feel more confident, empowered, and beautiful!